Nigeria’s Ultimate Mobile Phone Buying Guide 2025: Prices, Reviews & Trends

Nigeria’s mobile phone industry is one of Africa’s most vibrant and diverse.

With 217.5 million mobile subscriptions recorded by the end of 2023 and a population exceeding 200 million, the country has Africa's largest ICT market, accounting for 82% of Africa’s telecom subscribers and 29% of its internet usage.

With a rapidly growing economy and a young, tech‐savvy population, consumers now demand devices that offer not only state‐of‐the‐art performance but also exceptional style and functionality.

Over the past decade, the market has evolved from a focus on basic connectivity to one where high-end smartphones are part of everyday life, even for those on a tight budget.

The market is characterised by:

• Diverse Offerings: From flagship devices, such as the iPhone 16 and Samsung S25 Ultra, boasting cutting-edge AI and premium build quality to midrange and budget phones like Tecno and Infinix devices, that deliver robust performance at affordable prices.
• Brand Competition: Global brands such as Apple and Samsung continue to dominate the premium segment, while homegrown preferences increasingly favour brands like Infinix, Tecno, and Itel for everyday use.
• Changing Consumer Priorities: In Nigeria, factors such as network compatibility, battery life, and price play crucial roles alongside brand prestige and feature sets.
• E-Commerce Surge: Online marketplaces like Jumia and Phonemart have revolutionised how consumers research and purchase devices. They offer competitive pricing, wide product ranges, and the convenience of doorstep delivery.
• Import Challenges: With fluctuating exchange rates and import duties, local prices often vary considerably from international retail prices. This makes accurate, up-to-date price guides essential for Nigerian buyers.
  
  

iPhones remain one of the most sought-after smartphones globally, and Nigeria is no exception.

With models available as brand-new imports and as certified pre-owned or UK-used devices, you can choose according to your budget and needs.

Below is a comprehensive overview of the price spectrum across the iPhone lineup—from the iPhone 7 through to the iPhone 16 series.

Note: These price ranges cover used UK-used phones as brand new iPhone 14 and older devices are rarely available in Nigeria. Price fluctuations in the naira should also be taken account for.

• Battery Health: (Ideally, a used model should have a battery health of at least 90%—this indicates the remaining capacity compared to a new battery.)
• Cosmetic Condition: Check for screen scratches or body damage.
• Warranty & Return Policy: Ensure a reasonable return period, especially for UK-used or refurbished models.

Now that we have a look at iPhone prices, let’s examine how Samsung phones compare in Nigeria.

Samsung is renowned globally for its innovative smartphones.

Whether you’re after brand-new imports or certified pre-owned (professionally inspected) devices, there is a Samsung phone for every budget.

Below is an overview of Samsung’s lineup, with tables for comparison.

• Device Condition: Whether new, refurbished, or pre-owned, verify the working condition and cosmetic appearance.
• Warranty & Return Policy: A clear warranty and return policy are important, especially for refurbished devices.
• Software Support: Newer models offer extended software and security updates.
• After-Sales Service: Access to reliable local servicing is essential for long-term satisfaction.

With flagship devices covered, let’s now shift our focus to the budget and mid-range segment where brands like Infinix and Tecno provide excellent alternatives.

Not every Nigerian consumer is in the market for a high-end Apple device.

In fact, many are turning to budget and mid-range phones that deliver impressive features without the exorbitant price tag.

Two of the most prominent brands in this segment are Infinix and Tecno.

Both Infinix and Tecno have rapidly gained popularity in Nigeria due to their:

• Affordability: With models that start from as low as ₦80,000 in some cases, these brands provide great value for money.
• Feature-Rich Options: Modern devices from these brands come equipped with large batteries (up to 5000 mAh or more), multiple cameras, and even AI features like photograph enhancements.
• Local Availability: They are widely available through both official retail channels and online marketplaces such as Rifugio Nigeria and Slot Nigeria.

Spotlight on Infinix

One popular model is the Infinix Smart 9, which offers 128GB storage and 3/4GB of RAM, powered by Android 14 (Go edition).

It is available at an attractive price point around ₦138,000, making it a solid choice for budget-conscious buyers.

For consumers looking for a smartphone that doesn’t break the bank, Infinix is a reliable bet.
Models such as the Infinix Note 40 PRO and the Infinix HOT 50 PRO+ are aimed at those who want a bit more power and storage, with prices typically ranging from ₦300,000 to ₦380,000.

These devices offer enhanced camera systems, larger displays, and faster processors compared to the very basic models.

Tecno’s Offering

Tecno, another leading brand in Nigeria, is renowned for its strong after-sales support and wide service network.

The latest Tecno phones come with competitive price points and robust specifications:

• Display: Often sporting large, HD+ screens.
• Battery: Generous capacities that support all-day use.
• Camera: Innovative features that cater to the selfie culture prevalent among Nigerian youth.

Prices for the newest Tecno models in Nigeria usually range between ₦100,000 and ₦370,000, depending on the model and configuration.

Making the Comparison: Infinix vs. Tecno vs. iPhone

When comparing these brands, consider the following factors:

• Performance Needs: If you require high-end features such as advanced AI and a premium build, an iPhone might be worth the extra cost despite being priced higher. For everyday tasks—messaging, social media, video streaming—Infinix and Tecno offer more than enough power.
• Budget: For many consumers, the decision comes down to affordability. While flagship iPhones may cost upwards of ₦1,400,000 (or more for the latest models), Infinix and Tecno devices are available at a fraction of that cost.
• After-Sales Support and Availability: Both Infinix and Tecno have an advantage in local availability and repair services. Their phones are easily accessible at multiple retail outlets and online, with warranties and local servicing that can be crucial for long-term ownership.
• Resale Value: iPhones tend to retain their value better over time. If you plan to upgrade frequently, a used or refurbished iPhone purchased from a trusted source might yield a better return when reselling.

In essence, the choice comes down to personal priorities.

If you value the premium ecosystem and long-term software support, investing in an iPhone—even a UK-used model—might be wise.

On the other hand, if affordability, local servicing, and immediate performance are your key concerns, brands like Infinix and Tecno provide compelling alternatives.

Notable mentions include brands such as:

• Xiaomi: Known for its high-performance devices at competitive prices, Xiaomi offers models like the Redmi Note series, which feature powerful processors, large batteries, and MIUI software updates.
• Oppo: Popular for its sleek designs and camera innovations, Oppo smartphones appeal to users who prioritise photography and display quality.
• Vivo: Focusing on stylish aesthetics and advanced imaging technology, Vivo caters to users looking for a balance between affordability and premium features.

1. Official Stores

Official stores are usually your best bet in getting a new smartphone. Advantages include:

• Authenticity Assurance: Buying from an official store (such as Apple Authorized Resellers or Samsung Experience Stores) guarantees that you are receiving a genuine product.
• After-Sales Service: Official outlets typically provide robust warranty and repair services, which can be invaluable in case of any issues.
• In-Person Verification: You can physically inspect the device, ask questions, and test key features before buying.

2. Popular Official Retailers in Nigeria

• SLOT Stores: Known for carrying a range of brands, including Infinix and Tecno, with competitive pricing and reliable service.
• Apple and Samsung Retail Outlets: Located in major cities like Lagos, Abuja, and Ibadan.

3. Online Marketplaces

Online shopping platforms have taken Nigeria by storm. They offer convenience, a wide range of choices, and competitive pricing. Online platforms have:

• Wider Selection: Sites like Jumia Nigeria and Phonemart feature products from various sellers, providing numerous options in terms of specifications and price.
• User Reviews: These platforms often include detailed user reviews and ratings, which help gauge the reliability and performance of the device.
• Price Comparisons: It’s easier to compare prices across different models and sellers, ensuring you get the best deal.

• Check Seller Ratings: Look for sellers with high ratings and positive feedback.
• Return Policies: Make sure there is a clear return policy in case the product does not meet your expectations.
• Verify Authenticity: Ensure that the product description includes details on warranty, condition (especially for used or refurbished phones), and original packaging.

For instance, if you’re interested in buying a UK-used phone, websites like Revenes provide detailed information on battery health, tested functionality, and warranty coverage.

Similarly, many reputable sellers on Jumia and Phonemart offer certified pre-owned devices that come with guarantees and after-sales support.

• Unusually Low Prices: If the price is far below the market average, exercise caution and ask for additional proof of authenticity.
• Incomplete Listings: Sellers who do not provide detailed photos or technical specifications may be trying to hide defects.
• Pressure Tactics: Be wary of sellers who insist on an immediate purchase or discourage you from checking the device’s details.

Speaking to BellaNaija, Fisayo Fosudo, Nigeria’s biggest tech content creator, shared his thought:

“I recently made a tweet asking whether or not people watch or read reviews before they buy a product. To no surprise, almost everyone said they do. I’m the kind of buyer that watches videos before I buy a gadget, after I buy it, and as I’m using it.”

Nigerian tech influencers have dramatically reshaped how consumers view and select smartphones. Figures like Fisayo Fosudo have built their reputation on providing practical, detailed reviews that emphasize real-world usability and affordability.

Fosudo’s channel and those of other leading voices, such as Eric Okafor and Izzy Boye help demystify tech choices for the everyday buyer by delivering clear, practical reviews on premium, midrange and budget devices.
They empower consumers with actionable information about battery life, durability, and overall performance in the Nigerian context.

As the Nigerian mobile phone market continues to evolve, consumers are presented with a vast array of choices.

For the budget-conscious, mid-range options from brands like Infinix and Tecno deliver robust performance, stylish design, and long-lasting battery life without breaking the bank.

And for the value seeker, refurbished or UK-used iPhones offer near-new performance, making Apple’s ecosystem more accessible.

With AI innovations and foldable tech on the horizon, Nigerian consumers are set for even more exciting choices.

We hope this guide helps you in choosing the phone that perfectly fits your lifestyle and budget!