
I bet you’re here because you’re curious about African Leadership University (ALU), maybe you’ve heard the buzz, seen the relentless Ads, or stumbled upon the phrase “Do Hard Things” and wondered what it really means. And maybe you’re considering applying, or maybe you’re just trying to figure out if this place is as unconventional as people say. Well, you’re in the right place. In this article, we’ll be diving into what makes ALU truly a one of a kind experience, from its innovativelearning model to the vibrant community that turns education into an experience. And this isn’t just another overview; this is coming from someone who has actually studied at ALU, lived the experience, and seen firsthand how it shapes students into bold, purpose-driven individuals. If you’re wondering whether ALU is the right fit for you, stick around, I’m here to give you the inside scoop.
When I first stepped onto the African Leadership University (ALU) campus in Kigali back in 2021, I had no idea what to expect. I knew the university had a reputation for being different, but I wasn’t sure what that actually meant. Through the limited first-hand accounts of students and alumni I found on the internet, all I could gather was here they 'Do Hard Things', whatever that meant. Could it be just another school with unconventional marketing? Was it all hype? I had my doubts as I'm certain you do as well.
But as I stood in front of the Leadership Center, taking in its striking, modern architecture (which makes you feel like you’re about to walk into a TED Talk rather than a classroom), filled with the exhilirating energy of my peers, something shifted. This place didn’t just look different (it looked gorgeous), it also felt different.
Looking back, I can confidently say that ALU is more than an educational institution. It’s a community of ambitious, curious, and daring young Africans who aren’t just here to get degrees but to build, disrupt, and redefine what leadership looks like on this continent. Don't let the pressure get to you tho, there is plenty of time to be silly at ALU with fun events such as Love Week and spaces designed for relaxation.
It’s a launchpad for businesses, a hub for changemakers, and a space where you’ll discover the boldest, most unstoppable version of yourself. You’ll question what you think you know, not just about yourself, but about Africa, the world, and your place in it. And trust me, you’ll come out on the other side different from when you started.
If you’re the kind of person who thrives on challenges, craves intellectual debates, and believes in the power of action over theory, then ALU is for you. If you’re willing to "Do Hard Things", not as a slogan, but as a way of life, then you'll be right at home at ALU.
Whether you’re a newly admitted student, someone considering applying, or a parent wondering if ALU is the right fit for your child, this guide is for you. Let’s break it down.
At ALU, you won’t hear students stressing over traditional majors and minors because that’s not how things are done here. Instead, ALU takes a "Missions, not Majors" approach, making the learning process engaging, dynamic, and, dare I say, actually fun. This isn’t a place where you’re forced into rigid academic silos or where lectures feel like background noise in a never-ending PowerPoint presentation. Instead, ALU is a hub for reimagining education, shifting away from one-size-fits-all models to a system that prioritizes real-life skills, hands-on experience, and a deep sense of purpose. And with the new decentralized learning model, ALU has made world class education locally accessible with hubs from Kampala to Silicon Valley.
From day one, the focus isn’t just on what you want to study but on what problem you want to solve in the world. In the first term, you dive straight into entrepreneurship, problem-solving through business, and business development—taking an idea from scratch, turning it into an MVP (Minimum Viable Product), and concluding the term with a pitching competition. Along the way, you’ll build essential skills like critical thinking, adaptability, storytelling, leadership, and financial literacy—all things that, let’s be honest, traditional universities rarely teach but are crucial in the real world.
The learning experience at ALU is anything but passive. Forget stale lecture halls (they don't even have those) here, knowledge is absorbed through seminar-style discussions, interactive classroom sessions, industry panels, and thought-provoking "Seminal Thinkings" that challenge you to question everything. And because ALU is deeply connected to the professional world, you’ll regularly be in the same room as leading entrepreneurs, executives, and changemakers who give you unfiltered insights into how things actually work outside of textbooks.
No matter where you are, ALU is designed to challenge you, inspire you, and prepare you for the real world. With campuses in Rwanda and Mauritius, and hubs in Addis Ababa, Lagos, Kampala, Nairobi, Silicon Valley and Kigali, ALU offers a unique blend of African diversity and global perspectives.
Whichever campus you choose, you’re in for an experience that will push you, excite you, and reshape how you think about education.
The African Leadership University (ALU) isn’t about cramming textbooks or memorizing theories just to spit them back out on an exam. In fact, in my three and a half years at ALU, not once did I have to do that. Instead, learning here is about action, problem-solving, and innovation—the kind that actually prepares you for the real world.
From day one, you’re thrown into an environment where learning happens through experience. Whether it’s through classroom challenges, group assignments, or full-scale hackathons, ALU pushes you to think critically, collaborate effectively, and apply what you’ve learned in real-world scenarios. And the opportunities don’t stop at campus. Students regularly attend and participate in global programmes and events where they get to engage with industry leaders, pitch their ideas, and expand their networks—because building your future isn’t something you start after graduation, it’s something you do while you’re still here.
Whether you’re pursuing a Bachelor of Science in Software Engineering (why would you do that?), a Bachelor of Science in Entrepreneurial Leadership, or exploring master’s programs, ALU’s curriculum is hands-on, practical, and designed to drive real impact. The best part? The freedom to explore. If something excites you, ALU doesn’t just encourage it, it equips you to make it real.
Personally, I’ve had the opportunity to work on projects I’m passionate about, like my digital magazine project, which focused on using art to contribute to the feminist discourse on the continent (sure it wasn't vouge but it was exciting to collaborate with like-minded individuals), build ventures that tackle real-life challenges such as sustainable waste management, and create communities of like-minded individuals to enhance the college experience. ALU isn’t just a place where you earn a degree, it’s where you take bold ideas and turn them into something tangible.
Applying to ALU was one of those random, spur-of-the-moment things I did during the 2020 lockdown. You know, back when time felt like an illusion, and all I did was cycle between social media, online courses, and questioning my life choices. My university had been closed for over a year, and like most people, I was spending an unhealthy amount of time online. I stumbled upon ALU, thought, why not?, and filled out the application.
At first, it felt like just another form to submit, but after taking the initial English and logic test, something shifted. I quickly noticed the way ALU’s admissions team handled the process and it felt different, like they actually cared. They communicated regularly, checked in on applicants individually, and provided tailored support that made me feel like more than just another name in a database. It was unlike the I was used to for US and European univerisites (does anyone remember Common App?).
What really set ALU apart was that its application process wasn’t like the ones I had seen from universities in the U.S. or Europe (does anyone remember Common App?). Instead of just focusing on grades, standardized test scores, or generic essays, it actually felt like education designed for African students. It challenged applicants to identify relevant problems within their communities and come up with solutions, rather than just memorizing information and regurgitating it.
And honestly? If I had applied to a traditional university, my math score alone would have disqualified me from most applications and scholarships. But ALU’s holistic approach meant that my strengths—my creativity, leadership, and problem-solving abilities—were given the space to shine through. I wasn’t just a number on a transcript; I was seen as a whole person. That, more than anything, made me realize that ALU was a great fit.
One of the most interesting parts of the process was the $1 Challenge, where applicants showcase their problem-solving skills, creativity, and passion for impact. What problem would you tackle in your community if all you has was a dollar?
My biggest advice is to be yourself. ALU isn’t looking for students who have all the answers (even they don't have all the answers considering all the experimenting they do) they’re looking for bold, curious, and driven individuals who are ready to challenge themselves and the world around them.
Okay, let’s talk about money, because education is an investment, and I know finances can be a big concern.
ALU’s tuition is approximately $3,000 per year, making it one of the most affordable universities of its caliber. For context, that’s a fraction of what universities with similar models charge globally, but what truly makes ALU special is its commitment to accessibility. It’s not just about offering a lower tuition fee, it’s about ensuring that financial barriers don’t stand in the way of talent and ambition. I think the decentralized hubs model demonstrates this commitment perfectly.
I was fortunate to be a Mastercard Foundation Scholar, and let me tell you, without that scholarship, I wouldn’t have been able to attend ALU (I am the children in Africa). Scholarships and financial aid at ALU aren’t just buzzwords thrown around for marketing; they are real, tangible opportunities that make world-class education accessible to students from all backgrounds. And unlike many universities where financial aid feels like an afterthought, at ALU, it’s built into the system, where most students get at least partial scholarships. They know that brilliant, driven students exist everywhere, not just in high-income households.
So, if finances are a concern, don’t let that stop you. ALU offers a range of scholarships, tuition financing, and financial aid options. So go ahead and explore them, apply, and give yourself the best shot. Because if there’s one thing I’ve learned, it’s that where you come from should never determine where you get to go.
If I had to choose just one thing that made ALU unforgettable it would be the people, and this says a lot coming from someone with social anxiety. And notice how I didn’t say network, because this isn’t some corporate mixer where you swap LinkedIn profiles and forget each other’s names the next day. ALU is about finding your people—your tribe, the ones who challenge you, hype you up, hold you accountable, and remind you why you started when things get tough.
The Kigali campus is never quiet, and I mean that in the best way possible. There’s always something happening, whether it’s a Masquerade Ball for Valentine's Day, Ikaze to welcome new students through a truly Pan-African celebration, hackathons where you pull an all-nighter with strangers who become friends, or student-led initiatives that go from an idea to an actual solution changing lives. And because ALU has three intakes per year, there’s always a new wave of perspectives, fresh ideas, and friendships waiting to happen. You never stop meeting people who inspire you, challenge you, and maybe even make you rethink everything you thought you knew.
Here's my unsolicited advice to new students;
If there’s one thing ALU guarantees, it’s that you won’t go through this journey alone.
I know it sounds cliché, but ALU doesn’t just teach you to think big, it makes thinking big feel like the only logical option. There’s something about this place that shifts your mindset. It’s not just about getting a degree and landing a job (although, let’s be honest, that’s very important considering the unemployment rates in Africa). It’s about learning how to navigate the world with confidence, adaptability, and an unshakable sense of purpose.
At ALU, you don’t just study theories about leadership or innovation, you live them. You’re constantly thrown into situations where you have to think critically, work with diverse teams, solve real-world problems, and step into leadership before you even realize you’re doing it. You leave ALU with a degree, yes, but more importantly, you leave with a mindset that makes you approach every challenge as an opportunity, every failure as a lesson, and every dream as something entirely within reach.
And here’s the thing, the ALU experience doesn’t end when you graduate. If anything, that’s when it expands. The alumni network is stronger than ever, and trust me when I say, ALUers look out for each other. Even after graduating, you cannot escape the banter on the WhatsApp groups. LinkedIn connections that turn into collaborations, and alumni meetups that feel like reunions with family you actually like.
No matter where we are in the world, we carry that ALU spirit with us, mostly as a running joke but the belief that we can create, innovate, and lead in any space we step into is ingrained in a lot of us. ALU isn’t just a university, at least not for me, it’s a lifelong community of people who refuse to settle for just good enough and who remind each other, every step of the way, to keep thinking bigger.
To new students:
Congratulations! You’re about to start a wild, transformative, and sometimes downright chaotic journey, but in the best way possible. My advice? Go all in. Take risks, fail fast, learn faster, and don’t be afraid to throw yourself into experiences that scare you a little (or a lot). Dive in headfirst. Join clubs, start projects, and don’t be afraid to fail. ALU is a safe space to experiment, learn, and grow.
ALU is the kind of place where you get out exactly what you put in, so push yourself, experiment with ideas, challenge everything, and most importantly, have fun while doing it. Trust me, some of the best memories you’ll make will come from those why not? moments.
To parents:
If you’re wondering whether ALU is the right place for your child, here’s what I can tell you: this university doesn’t just produce graduates, it produces independent thinkers, bold leaders, and problem-solvers who can adapt to whatever life throws at them. Your child won’t just leave with a degree; they’ll leave with the skills, confidence, and network to thrive in the real world and not just academically, but professionally and personally as well. ALU doesn’t just prepare students for jobs, it prepares them to create opportunities, lead industries, and drive change.
So whether you’re about to start your ALU journey or you’re sending someone off on theirs, buckle up, it’s going to be one hell of a ride.
ALU is a place where ambition meets action, where ideas turn into impact, and where students become leaders who shape the future. It’s not just about attending classes or getting a degree; it’s about stepping into a community that pushes you to think bigger, act bolder, and challenge the status quo. You won’t just learn here, you’ll build, innovate, and leave behind a legacy that extends beyond the campus walls.
If you’re considering ALU, take the leap. Do the research, ask the hard questions, connect with alumni, and see for yourself what makes this place so unique. Because if there’s one thing I know for sure, it’s that ALU will challenge you, stretch you, and ultimately change your life. And if you let it, it will give you the tools, network, and confidence to create the change you want to see in your community and beyond.
Good luck, I'm rooting for you! :)